Predictive dialers were created primarily to save time and increase productivity. Instead of manually entering numbers, a whole list of numbers can be pulled from different data sources. The dialer would then automatically connect answered calls to agents. This process saves a considerable amount of time, limits abuse and drives efficiency. Do Predictive dialers work ? Yes they do. Call Centre agents for instance, usually spend more than 80% of their time dialing numbers. Each number has to be individually entered into the phone. The phone will then connect to the customer, but there is only a 35% chance that the agent will connect with a live prospect. Typically, it takes 30 seconds to dial the number and for it connect. It takes an average customer about 10 seconds to pick up the call and on an average, each conversation lasts about 60 — 120 seconds. More than 65% of the calls are dropped due to missing customers, wrong numbers, answering machines etc. Due to these delays, agents spend more time dialing rather than answering questions, selling products and ultimately achieving targets. Furthermore, if the onus is on the agent to make calls, chances are they won’t be making sales calls! |
Comparision between predictive dialer and auto dialer |